Coursera AI Marketing Certificate
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In partnership with:
Upcoming Dates
Program Dates
Format
Time Commitment
Program Fee
Overview
Gain real-world insights from cutting-edge industry leaders such as Netflix, Disney, Instacart and Starbucks while benefiting from:
- Live sessions and personalized feedback from Professor Rajkumar Venkatesan
- Hands-on experience with the latest digital tools
- Projects designed to demonstrate a working knowledge needed to create superior personalized value and customer experiences
- Tackling various business problems while collaborating with a cohort of peers
Intended For
Focus
Winning digital marketing strategies are driven by innovative marketing leaders who relentlessly pursue new ways to connect with their markets using the latest digital tools, from AI to machine learning and more.
The AI Marketing Certificate, offered through our partnership with Coursera, is designed to provide managers with the framework to advance their marketing strategies to deliver dynamic and personalized customer experiences.
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Key Topics
You'll address every facet of the marketing journey — from product development, to channel management and pricing, to advertising and point-of-sale promotions. Topics include:
- Consumer Insights
- Big Data in Marketing
- Digital Business Models
- Creating Customer Value
- Customer Journey Maps
- Omni-channel
- Media Attribution
- Consumer Data Privacy
- Digital Promotional Strategy
- Mobile Marketing
- Network Effects
- Marketing ROI
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Impact & Outcomes
- Develop plans that supercharge your marketing to create superior, personalized value and deliver amazing omni-channel customer experiences.
- Address the trade-offs between data availability and consumer privacy.
- Leverage the essential principles of marketing through the use of digital platforms.
- Generate consumer insights from big data available on digital platforms.
- Comprehend how consumer brand relationships evolve as a result of digital technology.
- Optimize marketing results using measurement and analytics.
- Craft a road-map for personalizing marketing at scale.
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Format & Time Commitment
- Six-week program is conducted entirely online
- Self-paced assignments and live virtual sessions with the instructor
- Participants should expect to spend approximately six to eight hours per week on instructional videos, readings and assignments, simulations and peer feedback.
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Participant Profile
Mid to senior-level marketing managers and executives, sales and business development managers, market research analysts, product managers, and communications & public relations managers.
You'll address every facet of the marketing journey — from product development, to channel management and pricing, to advertising and point-of-sale promotions. Topics include:
- Consumer Insights
- Big Data in Marketing
- Digital Business Models
- Creating Customer Value
- Customer Journey Maps
- Omni-channel
- Media Attribution
- Consumer Data Privacy
- Digital Promotional Strategy
- Mobile Marketing
- Network Effects
- Marketing ROI
- Develop plans that supercharge your marketing to create superior, personalized value and deliver amazing omni-channel customer experiences.
- Address the trade-offs between data availability and consumer privacy.
- Leverage the essential principles of marketing through the use of digital platforms.
- Generate consumer insights from big data available on digital platforms.
- Comprehend how consumer brand relationships evolve as a result of digital technology.
- Optimize marketing results using measurement and analytics.
- Craft a road-map for personalizing marketing at scale.
- Six-week program is conducted entirely online
- Self-paced assignments and live virtual sessions with the instructor
- Participants should expect to spend approximately six to eight hours per week on instructional videos, readings and assignments, simulations and peer feedback.
Mid to senior-level marketing managers and executives, sales and business development managers, market research analysts, product managers, and communications & public relations managers.
Faculty
Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration
Machine learning offers a variety of sophisticated tools that produce deeper customer insights much faster than any group of humans could achieve. You use data, AI and algorithms to personalize your company’s acquisition strategy, retention strategy, growth strategy and even promotion of word-of-mouth among consumers."