Tami Kim

Assistant Professor of Business Administration


FOB 191B

Academic Area

Education: A.B., Harvard College; DBA, Harvard Business School

Tami Kim is an Assistant Professor of Business Administration at the Darden School of Business, where she teaches the marketing core course and a digital marketing elective for the full-time MBA program. She is affiliated with the Batten Institute for Innovation and Entrepreneurship as a Faculty Fellow.

Her research primarily focuses on consumer behavior in digital environments, Diversity, Equity, & Inclusion in the consumer marketplace, and social perception. Her work has been published in leading academic journals, including Journal of Consumer Research, Journal of Marketing Research, and Psychological Science, and has also written for outlets such as Harvard Business Review, The New York Times, The Wall Street Journal.

She holds an A.B. in Government from Harvard College and a Doctorate of Business Administration in Marketing from Harvard Business School. She received the Wyss Award for Excellence in Doctoral Research and the HBS Dean's Award.

Academic Publications

Barasz, K. & Kim, T. Interpersonal Perceptions and Predictions (Introductory article for the Current Opinion in Psychology on Interpersonal Perceptions and Predictions), forthcoming.

Raveendhran, R., Kim, T., & Ryu,  J. The Role of Digital Channels in Predicting Objective and Subjective Negotiation Outcomes, Technology, Mind, and Behavior, forthcoming.

Barasz, K. & Kim, T. (2022). Choice Perception: Making Sense (and Nonsense) of Others' Decisions, Current Opinion in Psychology, 43, 176-181.

Garcia-Rada, X. & Kim, T. (2021). Shared Time Scarcity in Close Relationships and the Pursuit of Extraordinary Experiences, Psychological Science, 32(12):,1871-1883.

Kim, T., Sezer, O., Schroeder, J., Risen, J., Gino, F., & Norton, M. (2021). Work Group Rituals Enhance the Meaning of Work, Organizational Behavior and Human Decision Processes, 165, 197-212.

Kim, T., Anik, L., & Cian, L. (2021). Feedback as a Two-way Street: When and Why Rating Consumers Fails, Marketing Letters, 1-12.  

Kim, T. & Martin, D. (2021). What Do Consumers Learn from Regulator Ratings? Evidence from Restaurant Hygiene Quality Disclosures, Journal of Economic Behavior & Organization, 185, 234-249.

Kim, T., Barasz, K., & John, L.K. (2021). Consumer Disclosure, Consumer Psychology Review, 4(1), 59-69.

Kim, T., Zhang, T., & Norton, M.I. (2019). Pettiness in Social Exchange, Journal of Experimental Psychology: General, 148(2), 361-373.

Kim, T., John, L.K., Rogers, T., & Norton, M.I. (2019). Procedural Justice and the Risks of Consumer Voting, Management Science 65(11), 5234-5251.

Kim, T., Barasz, K., & John, L.K. (2019). Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness, Journal of Consumer Research, 45(5), 906-932.

Barasz, K., Kim, T., & Evangelidis, I. (2019). I Know Why You Voted for Trump: Using Attribute Information to Infer Motives for Choice, Cognition, 188, 85-97.

Buell, R., Kim, T., & Tsay, C. (2017). Creating Reciprocal Value through Operational Transparency, Management Science, 63(6), 1673-1695.
Barasz, K., Kim, T., & John, L.K. (2016). The Role of (Dis)similarity in (Mis)predicting Others Preferences, Journal of Marketing Research, 53(4), 597-607.

Zhang, T., Kim, T., Brooks, A., Gino, F., & Norton, M.I. (2014). A ‘Present’ for the Future: The Unexpected Value of Rediscovery, Psychological Science, 25, 1851-1860.

Other Publications

Feldberg, A. & Kim, T. (2021). Fighting Bias on the Frontlines, Harvard Business Review, 99(6), 90-98.

Kim, T. & Norton, M.I. (June 10, 2018). Why Using Payment Apps Can Hurt Your Relationships, The Wall Street Journal.

Feldberg, A. & Kim, T. (May 28, 2018). "How Companies Can Identify Racial and Gender Bias in Their Customer Service," Harvard Business Review.

Feldberg, A. & Kim, T. (April 20, 2018). Beyond Starbucks: How Racism Shapes Customer Service, The New York Times.

John, L.K., Kim, T., & Barasz, K. (2018). Targeted Ads Without the Ick Factor: Don't Take Personalization Too Far, Harvard Business Review, 96(1), 62-69.

Buell, R., Kim, T., Tsay, C. (2014). Cooks Make Tastier Food When They Can See Their Customers, Harvard Business Review, 92(11), 34-35.