Marketing
Learn about the Marketing academic area at Darden, its faculty and its work.
Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces — consumer, trade, competitive and regulatory behavior — in marketing decision-making.
Students consider product policy, channels of distribution, pricing, direct selling, advertising and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy."
Faculty
![Luca Cian](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2019-06/Luca%20Cian-BW_1x1_1270.jpg?itok=KNTtfTZz)
Luca Cian
Killgallon Ohio Art Associate Professor of Business Administration
![Paul W. Farris](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2019-07/PaulFarris_1270-1.jpg?itok=bYTk7amn)
Paul W. Farris
Landmark Communications Professor Emeritus of Business Administration
![SerenaHagertyBW_thumbnail](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2022-09/Darden%20School%20of%20Business%20-%20Serena%20Hagerty_4_1800x1800_BW_0.jpg?itok=YyM3_PSB)
Serena Hagerty
Assistant Professor of Business Administration
![Jordan Photo_1800x1800_thumbnail](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2023-02/Jordan%20Photo_1800x1800_0.png?itok=u1D95rcg)
Jason Jordan
Lecturer
![TK_BW_headshot_thumbnail](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2021-10/TamiKim_headshot_3_1400x1400_preferred_BW_0.jpg?itok=YopsxXZW)
Tami Kim
Assistant Professor of Business Administration
![Meghan R. Murray](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2019-07/MeghanMurray_1270.jpg?itok=UArIZt_A)
Meghan R. Murray
Senior Lecturer
![robert](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2019-10/Spekman-Robert-fac-profile_0_0.jpg?itok=7mG2bB1J)
Robert E. Spekman
Tayloe Murphy Professor Emeritus of Business Administration
![Raj-Venkatesan faculty-bio_1x1 thumbnail](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2021-04/Raj-Venkatesan_faculty-bio_1x1_0.jpg?itok=YJMAgBjl)
Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration
![Ron Wilcox](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2019-06/RonWilcox_1440-1_0.jpg?itok=sMND8KeU)
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration
![KimWhitler_headshot_BW_1800x1800_thumbnail](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2022-03/KimWhitler_headshot_BW_1800x1800_0.jpg?itok=06uyloZC)
Kimberly A. Whitler
Frank M. Sands Sr. Associate Professor of Business Administration
![ZhihaoZhangBW_thumbnail](/sites/default/files/styles/simple_profile_image_200px_1_1_/public/2022-09/Darden%20School%20of%20Business%20-%20Zhihao%20Zhang_17_1800x1800_BW_preferred_0.jpg?itok=3BeKKZ6m)