Anthony Palomba

Education: B.A., Manhattanville College; M.A., Syracuse University; Ph.D., University of Florida; M.S. Purdue University (in progress) 

Anthony Palomba is an award-winning Assistant Professor of Business Administration in the Communication area at the University of Virginia Darden School of Business, where he teaches Storytelling with Data and Media & Entertainment Business to MSBA, MBA, and Executive MBA students.

A media scholar specializing in machine learning, causal inference, and applied econometrics, his research examines the intersection of entertainment, analytics, and business strategy, particularly how audiences engage with media content and how technology reshapes competition within the media, advertising, and gaming industries. Palomba’s research has been published in Telematics and Informatics, Journal of Retailing and Consumer Services, Computers in Human Behavior, Entertainment Computing, Games & Culture, and International Journal on Media Management. As a former research manager at Ipsos, Palomba led or supported projects for clients including HBO, Facebook, Fox Sports 1, CNN, Sesame Street, and NBCUniversal/Comcast. During his doctoral studies, he worked with Nielsen, conducting research on how millennials consumed and used entertainment and media content, products, and services.

His thought leadership has been featured in over 50 media outlets including The New York Times, Yahoo! Finance, Los Angeles Times, Quartz, The Verge, and CNN. He is a Television Academy Foundation TV Fellow, a NATPE Media Fellow, and has been recognized with the Outstanding Faculty Member Award at Darden, the Emerald Literati Outstanding Paper Award, and inclusion in Poets & Quants’ 40 Under 40 Best MBA Professors.

In 2026, he will begin an MS in Economics at Purdue University’s Daniels School of Business, with a focus on econometrics, machine learning, and financial modeling. He remains committed to interdisciplinary research and aims to expand his publication portfolio across both communication and top-tier business journals.

In his spare time, Palomba is an avid college sports fan (Syracuse Orange, Florida Gators, and Virginia Cavaliers), a writer, and a regular at the gym. He enjoys listening to media investor calls and reading 10-K reports, watching television and movies, and attending stand-up comedy and theater performances. A native New Yorker, he also enjoys smooth jazz and Italian cuisine.