Stephen E. Maiden
Managing Director, Darden Case Writing Research Group
Education: BA, Duke University; MBA, Darden Graduate School of Business at the University of Virginia
Stephen Maiden graduated cum laude from The Lawrenceville School, earned a B.A. in Economics and Environmental Science from Duke University, and an MBA at Darden Graduate School of Business. Stephen worked as an investment banker with J.P. Morgan Chase Securities in New York and London and as an analyst at several hedge funds before founding his own fund. He began writing business cases part time before joining the Darden Case Writing Research Group as a Senior Researcher. Stephen has interviewed leading business executives, nationally and internationally, and written or co-authored over 100 cases, technical, and teaching notes. He has taught case writing workshops and won awards for his case writing. OYO Hotels was recognized as a prize winner in the 2020 John Molson M.B.A. International Case Competition. In 2021, Stephen was awarded the first Gerry Yemen Fund Prize for Excellence in Support of Case Writing at Darden.
Stephen and his wife, Bonnie, and their two children live in Vienna, Virginia.
Selected Publications
Stephen E. Maiden and S. Venkataraman, “Yearbook Inc. (A): The Start-up Years” UVA-S-0369, (Darden Business Publishing, Charlottesville, VA: 2022); “Yearbook Inc. (B): The Emergence of Canva” UVA-S-0370, (Darden Business Publishing, Charlottesville, VA: 2022); “Yearbook Inc. (C): The Growth of Canva” UVA-S-0371” UVA-S-0371, (Darden Business Publishing, Charlottesville, VA: 2022); “Yearbook Inc. (D): Canva on Top of the World” UVA-S-0372, (Darden Business Publishing, Charlottesville, VA: 2022).
Stephen E. Maiden, Vidya Mani, and Doug Thomas, “Blue Apron: Has the Supply Chain Disrupter Been Disrupted?” UVA-OM-1769, (Darden Business Publishing, Charlottesville, VA: 2022).
Stephen E. Maiden, Vidya Mani, and Doug Thomas, “Counterfeits and E-Commerce: Why Even Build It?” UVA-OM-1753, (Darden Business Publishing, Charlottesville, VA: 2022).
Toni Irving and Stephen E. Maiden, “Aventiv Technologies: Answering the Call for Change?” UVA-S-0359, (Darden Business Publishing, Charlottesville, VA: 2021).
Stephen E. Maiden, Vidya Mani, and Doug Thomas, “Food Supply and COVID-19: Breaking the Chain (A),” UVA-OM-1691, (Darden Business Publishing, Charlottesville, VA: 2021); “Food Supply and COVID-19: Breaking the Chain (B),” UVA-OM-1768, (Darden Business Publishing, Charlottesville, VA: 2022).
June A. West, Stephen E. Maiden, Bruce Connery, and Steve Soltis, “ConocoPhillips Confronts a Crisis: What’s the Message? (A),” UVA-S-0347, (Darden Business Publishing, Charlottesville, VA: 2021).; “ConocoPhillips Confronts a Crisis: What’s the Message? (B),” UVA-S-0348, (Darden Business Publishing, Charlottesville, VA: 2021).
Elliott N. Weiss and Stephen E. Maiden, “OYO Hotels USA: Coming to America,” UVA-OM-1641, (Darden Business Publishing, Charlottesville, VA: 2020).
Elena Loutskina, Mary Margaret Frank, Gerry Yemen, and Stephen E. Maiden, “Goldman Sachs Goes to Riker’s Island,” UVA-F-1807, (Darden Business Publishing, Charlottesville, VA: 2017).
Elliott N. Weiss, Gerry Yemen, and Stephen E. Maiden, “The Walt Disney Company: Mickey Mouse Visits Shanghai,” UVA-OM-1568, (Darden Business Publishing, Charlottesville, VA: 2017).