Education: B.S., University of Minnesota; M.B.A., University of Minnesota
Andrew Sell is an associate director for research initiatives at the Institute for Business in Society. In this role, he supports a broad range of faculty research activities including research plan development, survey and experiment design, data collection, dataset construction, statistical analysis, and publication writing.
Andrew has over 15 years of experience with academic and market research. Prior to joining Darden, Andrew supported faculty research at the University of Minnesota for over a decade. He also spent several years at a consulting firm providing business owners and C-suite executives with data-driven customer insights. In addition, he has developed survey methodology expertise and has trained professionals, presented at conferences, and published on this topic.
Publications and Datasets:
Sell, A., Hofelich Mohr, A., & Lindsay, T. (2018). "You know the ad with the three frogs: Effects of Question Order and Visual Design on Quantity and Elaboration of Recalled Brands." Paper presented at the American Association for Public Opinion Research Conference, Denver, Colorado, May 16-19, 2018.
Hofelich Mohr, A., Sell, A., & Lindsay, T. (2016). Thinking Inside the Box: Data from an Online Alternative Uses Task with Visual Manipulation of the Survey Response Box [Data set]. http://dx.doi.org/10.13020/D6K012
Mohr, A. H., Sell, A., & Lindsay, T. (2015). Thinking Inside the Box: Visual Design of the Response Box Affects Creative Divergent Thinking in an Online Survey. Social Science Computer Review. https://doi.org/10.1177/0894439315588736
Reports and Thought Leadership:
U.S. Department of Health and Human Services. (2021). Community health and economic prosperity: Engaging businesses as stewards and stakeholders - A report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, Office of the Associate Director for Policy and Strategy.
Sell, Andrew, & Kim, Dennie. 2020. "Retail Health Clinic Leaders Help Flatten the Curve of COVID-19." Ideas to Action. April 10.
Sell, Andrew. 2020. "How a Stakeholder Approach to Community Improvement is an Award-Winning Endeavor." Ideas to Action. February 6.
Scott, D., & Freeman, R.E. (2021). Models of Leadership in Plato and Beyond. Oxford University Press. https://global.oup.com/academic/product/models-of-leadership-in-plato-and-beyond-9780198837350
Segijn, C.M., Voorveld, H.A.M., & Vakeel, K.A. (2021). The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects. Journal of Advertising, 0(0), 1-13. https://doi.org/10/1080/00913367.2020.1870586
Freeman, R.E., Parmar, B.L., & Martin, K. (2020). The Power of And: Responsible Business Without Trade-Offs. Columbia University Press. http://cup.columbia.edu/book/the-power-of-and/9780231188500.
Vitriol, J.A., Lavine, H.G., & Borgida, E. (2020). Meta-cognition and resistance to political persuasion: Evidence from a three-wave panel study. Social Influence, 15(1), 17-33. https://doi.org/10.1080/15534510.2020.1760129.
Vitriol, J. A., Appleby, J., & Borgida, E. (2019). Racial Bias Increases False Identification of Black Suspects in Simultaneous Lineups. Social Psychological and Personality Science, 10(6), 722-734. https://doi.org/10.1177/1948550618784889
Granquist, C., Wu, Y.-H., Gage, R., Crossland, M. D., & Legge, G. E. (2018). How People with Low Vision Achieve Magnification in Digital Reading. Optometry and Vision Science: Official Publication of the American Academy of Optometry, 95(9), 711-719. https://doi.org/10.1097/OPX.0000000000001261
Chen, P. G., Appleby, J., Borgida, E., Callaghan, T. H., Ekstrom, P., Farhart, C. E., Housholder, E., Kim, H., Ksiazkiewicz, A., Lavine, H., Luttig, M. D., Mohanty, R., Rosenthal, A., Sheagley, G., Smith, B. A., Vitriol, J. A., & Williams, A. (2014). The Minnesota Multi-Investigator 2012 Presidential Election Panel Study. Analyses of Social Issues and Public Policy, 14(1), 78-104. https://doi.org/10.1111/asap.12041
Samuels, D., & Zucco, C. (2014). The Power of Partisanship in Brazil: Evidence from Survey Experiments. American Journal of Political Science, 58(1), 212-225. https://doi.org/10.1111/ajps.12050
Samuels, D. J., & Zucco, C. (2013). Using Facebook as a Subject Recruitment Tool for Survey-Experimental Research (SSRN Scholarly Paper ID 2101458). Social Science Research Network. https://papers.ssrn.com/abstract=2101458