Darden Brand - Editorial - Editorial Style

Editorial Style

The Darden School of Business Office of Communication & Marketing follows the Associated Press Stylebook as its chief reference on questions of editorial style, with certain exceptions.

Darden’s editorial guidelines present acceptable style rules to be used when writing news and magazine articles, blog posts, website copy, video captions and other texts related to Darden. The following section presents Darden editorial style guidelines for common terms and uses. The complete editorial style guide is available on the MBA Portal.
 

School Name

The “brand” or “media” name of the School is the University of Virginia Darden School of Business, which should be cited on first reference. On additional references, use the Darden School of Business, Darden School or Darden (in news stories and less formal text).
 

UVA Darden in the Washington, D.C., Area

UVA Darden DC Metro is the name of Darden’s business based at the UVA Darden Sands Family Grounds in Arlington, Virginia (equivalent to UVA Darden and UVA Darden Goodwin Family Grounds in Charlottesville, respectively). The hospitality operation at the Sands Family Grounds is the UVA Darden DC Metro Executive Meeting Center (equivalent to The Forum Hotel in Charlottesville). Examples of use:

• Preferred for external communications: The UVA Darden DC Metro facility is in the Rosslyn district of Arlington, Virginia.
• The UVA Darden Sands Family Grounds is in the Rosslyn district of Arlington, Virginia.
• Capital One will host a seminar at the UVA Darden DC Metro Executive Meeting Center.

University Name

If you are using the University’s abbreviation, use UVA. This applies to all page titles, subtitles and main content areas of any website, email or print publication.

Name of Research Centers

The work of the Darden Centers of Excellence is extremely important to the School and should be attributed on first reference to Darden.
A few examples:

• University of Virginia Darden School of Business Center for Global Initiatives
• University of Virginia Darden School of Business Batten Institute for Entrepreneurship and Innovation

Darden Alumni and Degrees

Darden alumni should be cited as follows:

Graduates of the residential MBA: Bob Smith (MBA ’98)
Graduates of the Executive MBA: Bobbie Jones (EMBA ’09)
Graduates of the Global Executive MBA: Jane Walter (GEMBA ’13)
Graduates of The Executive Program: Brad King (TEP ’92)
Current MBA and Executive MBA Students: Julie Jones (Class of 2019)