Video of Professor Roshni Raveendhran

Brand Essentials

Darden Brand - Brand Essentials - Video


The guidelines outlined here apply to branding, content and file requirements for digital video production within the Darden School of Business and by outside vendors. If you have questions, please contact Darden Video Production.

Export and Encode Requirements for Videos Posted to Darden’s YouTube Channel

Edited video files for web posting


  • Full HD: 1920×1080, 16×9 square pixel (preferred)
  • HD: 1280×720, 16×9 square pixel
  • Standard Definition: 864×486, 16×9 square pixel


  • QuickTime .MOV or .MP4 format using H.264 compression, encoding quality set to High or Best
  • Hinted Streaming setting preferred, if available

Edited audio within video files for web posting

  • Linear PCM, 44.1 kHz, 16 bit Stereo or AAC audio, 44.1 kHz Stereo, 192 kbps minimum

Other formats may be accepted on a case-by-case basis.

Format Requirements for Audio/Video Sent to Darden Media as Files to Edit

Video Formats

  • Avid DNxHD files
  • Apple ProRes
  • Sony XDCAM Optical Disc
  • Sony XDCAM Ex (files only on hard drive)
  • Panasonic P2 (files only on hard drive)
  • Panasonic AVCCAM (on hard drive or SD card)
  • Generic AVCHD (as .MTS files)
  • H.264 files as .mp4, .m4v or .mov, most QuickTime (.mov) files accepted

Audio Formats

  • .WAV file, uncompressed at 48 kHz or 44.1 kHz Stereo
  • .MP3 file, minimum 192 kbps at 48 kHz or 44.1 kHz Stereo


ITC Franklin Gothic: Use in all text, with the exception of some titles.

Adobe Caslon, Semibold: Use in creating titles when the Darden logo is also on the screen.

Darden Logos

Video should end with the Darden End Slate held for no more than 5 seconds. The transition to the slate is typically a dip-to-white held for 6 frames.

Darden video bug

Darden Bug

A “bug” is a graphical element that usually displays in or around a given corner of the viewable area of the video for all or a portion of the program. Its position puts the bug away from the main focus of the video and it is usually styled so that it doesn’t draw too much attention to itself.

The Darden bug is a semitransparent graphic of the Darden wordmark. Placement is lower right, aligned at the bottom of the Action-Safe area. Contact Darden Media for the Darden Bug graphic file.

Video lower thirds: Miranda Grueiro Class of 2021

Placement Guidelines for Lower Third Captions

First line (name): Franklin Gothic Medium, 70PT, aligned inside Title Safe.

Second line (name or title): ITC Franklin Gothic STD: Medium Condensed, 50PT, aligned inside Title Safe directly beneath First Line.

Third Line (Optional*, No Affiliation to First and Second Line): ITC Franklin Gothic STD: Medium Condensed, 50PT, aligned inside Title Safe directly beneath First Line.

*Typically used when this line will stay visible longer than First and Second Line.


How to Create a PowerPoint to Be Used in Video

Background Color: White
Be as plain as possible.

Font: Franklin Gothic (Best) or Arial

Size of Font: 18pt or Larger
The larger and bolder the better. Reserve 40pt and larger for emphasis and headings.

Copyright Information (for Darden Faculty and Staff)

For any external-facing instructional or promotional materials, the same copyright and permissions process should be used as when drafting cases and tech notes.

Darden Logo: Only on the title screen

Format: Widescreen/16:9

Blank Slides: Build in blank slides if you wish to use them like a “white board.”

Permissions: Make sure you have permissions to place copyright materials in your presentation. Contact Darden Media if you have a question about whether something is “fair use.”

Lines per Page: Use no more than four bullet points or seven lines of text per page.

Proofreading: Please proofread slides prior to use in video as it is difficult to edit after recording.

Graphic elements: Thickness of lines should be no smaller than 2pt. Do not use transitions or animations. Slide-by-slide builds are okay.