Darden Brand - Brand Essentials - Color

Primary Color Palette

The Darden School of Business adheres to the primary brand colors of the University of Virginia, orange and blue. These primary colors should be used to define the Darden look and feel. And we put orange first for a reason. These primary colors should be used to define the Darden look and feel. However, UVA Orange should always take the lead, offering an atmospheric overlay to convey vim, innovation and nonconformity.

Secondary Color Palette

The secondary colors complement the primary colors and convey intensity, liveliness and sophistication. Usage should be limited to small graphic elements within the composition. Graphics supporting feature-length content in publication design can also find conviviality in this palette. Secondary colors may be applied in charts and graphs as complementary features.

Neutral/Tertiary Color Palette

The neutral colors may be used full strength or as a tint for background colors. Reserve for occasional use as tints, behind long copy, borders and small line graphics.