Samuel E. Bodily

Samuel E. Bodily

John Tyler Professor Emeritus of Business Administration

Areas of Expertise

Decision Analysis, Risk Analysis, Strategy Modeling, Lifetime Consumption and Investment Planning, Energy and Electric Utility Industries, Forecasting Methods, Probability and Statistics

Education:  B.S., Brigham Young University; SM, Ph.D., Massachusetts Institute of Technology

John Tyler Professor Emeritus of Business Administration Samuel E. Bodily researches decision and risk analysis, strategy modeling and analysis, forecasting and lifetime consumption, and investment planning. He has written several books, a wide variety of journal articles in publications ranging from Operations Research to the Harvard Business Review and more than 120 cases and technical notes on quantitative analytics.

Bodily's publication "Reducing Risks and Improving Incentives in Funding Entrepreneurs" received the 2016 Decision Analysis Special Recognition Award, recognizing the best paper in Decision Analysis that year. He was noted for both first and second place in the INFORMS case competition in 2011 and has received Wachovia awards for case writing in 2010, 2005 and 2001, as well as a Wachovia award for a research article in 1994-95.

In addition to teaching strategy and decision analysis in Darden's MBA and Executive Education programs, Bodily is a consultant to many corporations, utilities and government agencies. Previously, he taught at Boston University and the Sloan School of Management at the Massachusetts Institute of Technology, has been a visiting professor at INSEAD Singapore, Stanford University and the University of Washington.

Samuel E. Bodily's Ideas to Action Posts


Selected Publications

Bodily, Samuel, Bryan Furman. "Long-Term Care Insurance Decisions," Decision Analysis, September, 2016.

Bodily, Samuel. "Reducing Risks and Improving Incentives in Funding Entrepreneurs," Decision Analysis, 13, No. 2, June, 2016, pp. 101-116. A related Batten Briefing,  Consider the Alternatives: New Ways of Financing Early-Stage Entrepreneurs, August 2016 is found online on Darden's Batten Institute pages.

Bodily, Samuel, "Risk Preference Lessons" from 'Deal or No Deal', Decision Analysis Today, 34, No. 2, September, 2015, pp. 31-35

Samuel Bodily, Robert T. Clemen and Terence Reilly. "Making Hard Decisions with Decision Tools, Third Edition," South-Western Cengage Learning, Mason, Ohio, 2013.

Bodily, Sam and Kenneth C. Lichtendahl, Jr. "Multiplicative Utilities for Health and Consumption,"Decision Analysis, 9, No. 4 (Dec 2012): 314-328.

Lichtendahl, Kenneth C., Raul Chao and Samuel E. Bodily. "Habit Formation From correlation Aversion," Operations Research 60, No. 3 (May/June 2012): p. 625-637.

Samuel E. Bodily and Phillip E. Pfeifer. "Darden's Luckiest Student: Lessons from a High-Stakes Risk Experiment," Decision Analysis, Vol. 7, No. 4, December 2010, 331-345.

Samuel E. Bodily and Kenneth C. Lichtendahl, Jr. "Preferences for Consumption Streams: Scale Invariance, Correlation Aversion, and Delay Aversion Under Mortality Risk," Operations Research, Volume 58, No. 4, Part 1 of 2, July-August 2010, 985-997.


Case Studies

Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.

Samuel E. Bodily's cases are available in the Darden Business Publishing website.