Insights and News From the LaCross AI Institute
Insights & News - LaCross AI Institute
The Darden Difference in Practice
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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
by Raj Venkatesan and Jim Lecinski
This book offers a direct, actionable plan CMOs can use to map out AI initiatives that are properly sequenced and designed for success. The authors pose critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?
Latest News From Darden Report
Double Hoo Patrick Higgins Appointed to Lead UVA Darden’s LaCross Institute for Ethical AI in Business
Artificial Intelligence, Business in Society, Leadership, Technology, Press ReleasesWhy Darden Is Moving AI Into the Core MBA Experience
Artificial Intelligence, Business in Society, Leadership, Technology
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