Batten Institute

Batten Institute - Ventures - Hoos Venturing

Hoos Venturing

WHAT IS HOOS VENTURING? Hoos Venturing is a multi-week program that prepares UVA startup founders to grow their venture. The program features synchronous and asynchronous components to guide founders through taking their idea of how to solve a problem and bringing it to life. For those with a problem they would like to solve with the creation of a product or service, Hoos Venturing provides the foundation to build their ventures.

WHO'S IT FOR? Hoos Venturing accepts applications from University of Virginia students, faculty and staff, including those who have expressed interest in the incubator and the UVA Entrepreneurship Cup competition, with recommendations from partners across Grounds.

WHEN IS IT? The next session of Hoos Venturing will take place Fall 2021.

WHERE IS IT? Virtual: self-directed and guided, featuring synchronous bi-weekly meetings and asynchronous static materials. In Person: get-togethers as able.

HOW DO I SIGN UP? Complete the Hoos Venturing Application by 29 September 2021. After submitting your application, you will have the opportunity to schedule a 15-minute compulsory information session with program staff.

NOTE: Direct application questions to Allie Hansen at

Program Benefits

  • Access to vLab portal, which includes:
    • Speaker recordings
    • Effectuation videos                
    • Group Asks
    • Peer support
    • Expert advice
  • Weekly curriculum with videos, readings, and discussion questions
  • Invitation to speaker events         
  • Bi-weekly Group Meetings        
  • Potential to be paired with a mentor

Weekly Topics

  • Effectuation
  • Goal Setting
  • Customer Discovery
  • Mentorship
  • Legal Aspects
  • Sales
  • Funding your venture


Hoos Venturing Staff

Jason Brewster, Director, Venture Programs