Strategy in the Digital Age by Michael Lenox

Faculty Publications

Batten Institute - Faculty Publications - Strategy in the Digital Age

Strategy in the Digital Age: Mastering Digital Transformation

About the Book

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.


About the Author

Michael Lenox 
Tayloe Murphy Professor of Business Administration and Senior Associate Dean and Chief Strategy Officer at the University of Virginia Darden School of Business. He is the coauthor of The Decarbonization Imperative: Transforming the Global Economy by 2050 (Stanford, 2021) and Can Business Save the Earth: Innovating Our Way to Sustainability (Stanford, 2018).

  • Contents
    1. Rise of the Digital Age
    2. Platforms in the Digital Age
    3. Competing in the Digital Age
    4. Appropriating in the Digital Age
    5. Leading in the Digital Age
    6. Policy in the Digital Age
    7. Transforming in the Digital Age
  • Reviews

    "Michael Lenox captures the complexities and opportunities coming from digital transformation. This book offers a practical guide to CEOs with real examples and radical simplicity."
    Pablo Ciano, CEO, DHL eCommerce Solutions

    "A timely reminder of the importance of strategy in the world of digital disruption. This book is chock-full with valuable tools that will help not only in crafting a strategy, but also in thinking through the organizational challenges to implement it."
    Nicolaj Siggelkow, David M. Knott Professor, Vice Dean MBA Program, The Wharton School

    "This book brilliantly marries an articulation of the idiosyncrasies of the digital setting, with bespoke advice for those who compete in such a setting. A must-read for anyone in pursuit of actionable insights anchored in academic research."
    Gary Dushnitsky, Associate Professor of Strategy and Entrepreneurship, London Business School

    "Strategy in the Digital Age provides a powerful introduction to digital transformation through a strategic lens. It is a short book that focuses on the important decisions critical for success without getting bogged down in the specific (and always changing) details. Know who you are, decide who you want to become, hire great people, and decisively move forward in a manner consistent with your values. I recommend this book to leaders seeking to better understand either strategy or how technology is impacting all industries (or both)."
    Russell McGuire, ClearPurpose

    "Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization."
    Steve Brock, Stevo's Novel Ideas

  • Interviews

    Office Hours, with host David Meltzer, 29 August 2023

    Agile Digital Transformation Podcast, with host Tim Butara, 24 August 2023

    Sales Leadership Show, with host Phil Gerbyshak, 10 August 2023

    You Can Make it So Podcast, Phoenix Life Coaching, with host Frank Garcia, 11 July 2023

    The CTO Show Podcast, with host Mehmet Gonullu, 11 July 2023

    Intel’s Embracing Digital Transformation Podcast, with host Darren Pulsipher, 11 July 2023

    Outthinkers Podcast, with Kaihan Krippendorff, July 2023

    Partnering Leadership Podcast, with host Mahan Tavakoli, July 2023

    Duct Tape Marketing Podcast, with host John Jantsch, July 2023

    ARC Advisory Blog Interview, July 2023

    22nd Century Management Podcast, with host Kenneth Edmonds, 28 June 2023

    Monday Morning Podcast, with host Dean Robart, 27 June 2023

    The Digital Transformation Podcast, with host Kevin Crain, 22 June 2023

    The Business of Tech Podcast, with host David Sobel, 20 June 2023

    Mastering Digital Transformation, an interview by Bob Morris, 19 June 2023

  • Articles

    5 Ways Digital Technology Is Redefining Competitive Dynamics, an interview with Seb Murray, UVA Darden Ideas to Action, 29 August 2023

    Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask, with Tom Schaumburg, UVA Darden Ideas to Action, 9 August 2023.

    Policy in the Digital Age, Porchlight’s Change This Manifesto

    New Book from UVA Darden Professor Offers Tools to Tackle Digital Transformation, UVA Darden Report, 27 June 2023