Chief Marketing and Communications Officer
Julie Daum is Chief Marketing & Communications Officer (CMCO) at the University of Virginia Darden School of Business. She oversees the Darden brand globally and plans and executes the School's marketing, communications and public relations efforts around the world in alignment with the School's strategic plan.
Daum oversees marketing for Darden's degree and non-degree programs and fundraising. A member of the Dean's Office, she works closely with senior leadership, faculty, staff, students, alumni and the Darden School Foundation Board of Trustees. She leads the multifunctional Communication & Marketing team, which enhances the School's global reputation and stature through leading-edge content, creative direction, media relations, digital marketing, data and analytics.
Daum joined Darden in 2008 as director of communications. In the years since, she has guided Darden's brand strategy and digital marketing transformation ─ driving growth and progress in key areas including enrollment, fundraising and institutional reputation. She also serves on the University of Virginia's Communications Council.
Previously, Daum worked in Barcelona, Spain, for a decade with organizations including IESE Business School, Carmen Balcells Literary Agency, HarperCollins and the White House Writers Group. At IESE, she served as founding English-language editor of its knowledge portal.
Daum began her career working in New York City as a public relations expert in book publishing. She supported bestsellers at Simon & Schuster and launched new titles and editorial lines for Rizzoli International Publications.
Daum earned a B.A. from the University of Virginia and an M.S. in Journalism from the University of Barcelona and Columbia University Graduate School of Journalism. A Darden alumna, she completed Darden's advanced management program, The Executive Program, in 2022.
She and her husband, Clay, reside in Charlottesville, Virginia, and have two children.