The Intelligence Initiative - Topics
The Intelligence Initiative - Topics: AI and Marketing
AI and Marketing
EXPERTS
Luca Cian, Killgallon Ohio Art Associate Professor of Business Administration
Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration
Articles and Books
Longoni, C. & Cian, L. (14 October 2020). "When Do We Trust AI’s Recommendations More Than People’s?", Harvard Business Review.
Venkatesan, R. & Jim Lecinski (2021). The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, Stanford University Press.
Darden Ideas to Action
"AI Powered Marketing: A 5-Stage Path to Success"
Insights from Raj Venkatesan; written by Gosia Glinska, 24 May 2021
"Word of Mouth vs. Word of Machine: Marketers, AI, and the Customer Experience"
Insights from Luca Cian, 22 October 2020
"Artificial Intelligence: Marketing’s New Moment of Truth"
Insights from Raj Venkatesan; written by Rebecca Duff, 9 April 2019
Webinars
"The AI Marketing Canvas" with Professor Raj Venkatesan, 26 May 2021
Academic Papers
Longoni, C. & Cian, L. (2020). "Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The 'Word-of-Machine' Effect", Journal of Marketing.
Featured Courses
"Marketing Analytics" — Residential MBA
"Digital Marketing" — Executive MBA
"Digital Marketing and Innovation" — Executive Education & Lifelong Learning
Featured Case Studies and Tech Notes
Venkatesan, R., Farris, P. W., & Wilcox, R. T. (2019). "Cutting Edge Marketing Analytics: Cases and Technical Notes Bundle," Darden Case No. M-0981
Venkatesan, R. & Craddock, J. (2019). "Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?," Darden Case No. M-0967
Venkatesan, R., Craddock, J., & Nagji, N. (2018). "Automation of Marketing Models," Darden Technical Note M-0965